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4 Effective Promotional Merchandising Strategies

Investing in promotional merchandise is a great tactic for a variety of marketing initiatives. When used strategically, merchandise has the ability to create lasting impressions and boost brand exposure and awareness. Below we have outlined 4 highly effective promotional merchandising strategies to keep your investments successful and efficient.  

 

1. Communicate Your Brand Voice 

Whether you are choosing promotional materials for a tradeshow as an exhibitor, hosting an event, or creating an on-boarding kit, making sure your brand voice is woven into each merchandise element. Your brand voice represents who you are and how you communicate with your audience. Below are a few examples of types of brand voices and items in our online promo store that coordinate well with each. 

 

BRAND VOICE

MERCH IDEAS

Inspirational

candle, oil diffuser, plush blanket, journal 
Playful

beach towel temporary tattoo, fanny pack, pop socket 
Professional

luxury pen, padfolio, Yeti tumbler, power bank 
Edgy

luxury sunglasses, Apple AirTag, noise canceling headphones  

 

 

2. Tune to Your Industry  

Your promotional merchandise doesn’t have to be just generic note pads, pens and magnets, you can tailor yours directly to your industry! Each industry has its own characteristics and value sets. Education, construction, agriculture, sports, hospitality, and healthcare are just a handful of industries that can all benefit from having a great lineup of merchandise options.  

 

For example:

one industry we at Think3 work with frequently, is the agricultural industry. The ag industry encourages sustainability, stewardship and thrives in innovation. Merchandise that is often appreciated and is valuable to them, is high-quality, rugged apparel, knives, seed depth tools, multi-tools, on-the-go tech gear and sustainable items.  
 

Things to think about: 

Is it relatable to this industry? 

Does it reflect the industry’s values? 

Would it help members of this industry’s work environment? 

Is it a trending item for this industry?  

 

3. Coordinate Your Marketing Campaigns 

Promotional merchandise is an effective component to elevate a variety of marketing campaigns such as product launches, brand awareness or recruitment. An effective and successful marketing campaign hinges on the coordinated efforts woven into each component. Your promotional merchandise should match the look and feel of the campaign artwork, design, messaging and tone.  

Tip:

Take your product launch to a new level by creating branded launch kits. Design a custom box and kit all your coordinated promo items. You can use these to send to customers, sales reps and influencers. 
 

4. Enhance Your Event Marketing 

Whether your business is exhibiting at an event, hosting an event or sponsoring an event, promotional merchandise makes an excellent tool to increase awareness both in your brand and products. If you are an exhibitor or sponsor, make sure your merchandise is unique yet useful. Be mindful of airfare restrictions if your audience will be traveling by plane (i.e., avoid pocket knives). Common functional items are the most coveted. For example: We sourced these stress relievers that are also cell phone holders at a conference we exhibited at. They were a huge hit and we couldn’t keep the table stocked fast enough. 

If you are hosting an event, promotional merchandise gives you the opportunity to add a tangible element to your theme. You can customize your merchandise with event colors, shapes, and logos. These items can be used for welcome bags, table décor/giveaways, team apparel, games prizes and more. The possibilities are endless with event merchandise. 

  

Finding the right promotional items for your business doesn’t have to be difficult or time consuming. Shop our promo site www.think3promos.com. We also offer our services to research and source customized products tailored to your company and marketing initiatives.  

Feel free to give us a call anytime to get started! 

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8 Tips On Influencer Selection for Successful Marketing

As social media has taken hold in the marketing world, influencers have become powerful catalysts for brand visibility and engagement. However, choosing the right influencer for your marketing efforts is a strategic decision that requires careful consideration. To help, here is a guide with a few things to think about when selecting the perfect influencer for your brand’s marketing efforts. 

 

Define Your Goals and Objectives: 

 

Before you start searching for influencers, it’s crucial to define your goals and objectives. Clearly outlining these marketing goals provides a better roadmap for influencer selection, that way you are not searching blind. Whether you aim to increase brand awareness, drive sales, or launch a new product, understanding your objectives guides your influencer search. Aligning influencer characteristics with your specific goals is essential as the wrong influencer can hinder results if the campaign does not resonate with their followers.  

 

For Example:

If sales are the goal of your campaign, then you would want to prioritize influencers with a good track record of being able to drive sales from their platforms. 
 

Understand Your Target Audience: 

 

Understanding your target audience is paramount for marketing in general, but even more so when you are working with influencers as their followers need to be in alignment with what you are trying to put in front of them. This is why identifying your target audience beforehand when you are developing the campaign strategy will help find influencers whose followers will be receptive to the product or service. If you are unsure of who your audience is, this is the perfect time to utilize analytics tools to understand your audience, we know of some pretty awesome marketers who can help. 

 

Analyze Influencer Reach and Engagement: 

 

Analyzing influencer reach and engagement is necessary for determining their impact on the campaign and how they align for future projects. While on the outside it seems imperative, follower count alone isn’t indicative of an influencer’s effectiveness. High engagement rates are what indicate an active and receptive audience. Evaluating likes, comments, shares, and the overall interaction on the influencer’s content are the things that you should be looking for over follower count. In an age where purchasing followers is an easy way to have high counts, you will want to aim for influencers with a decent balance of reach and engagement. 

 

Evaluate Content Quality and Style: 

 

The quality and style of an influencer’s content will be directly reflective of your brand once you collaborate. The content that they produce should ultimately align with your brand aesthetic and quality standards. Review the influencer’s previous content to determine if it resonates with your brand values and if the production quality meets your expectations. 

 

Consider Niche Relevance: 

 

Consider the content matter relevance of potential influencers you are researching. Those operating within your brand’s niche can seamlessly integrate your product into their content, making the endorsement feel natural. Look for influencers who have a natural affinity for your industry or product category, as their existing audience will be more likely to be interested in what your brand has to offer. Trying to force a brand into an industry that doesn’t correlate will result in poor conversions and engagement.  

 

Assess Authenticity and Credibility: 

Authenticity and credibility are fundamental when it comes to social media marketing, which is why influencers are a great asset to utilize as part of a marketing campaign. An influencer’s credibility however directly impacts their audience’s trust in your brand, so selecting who you work with can be just as critical as deciding on who the face of the brand is.  

 

Where to start:

Scrutinize the influencer’s content for authenticity, genuine testimonials, personal anecdotes, and consistent messaging, as these are indicators of credibility. 
 

Check Consistency and Frequency: 

 

Consistency and frequency of posting will also be key factors in an influencer’s effectiveness, as consistent posting is essential for social algorithms to remain seen on feeds. If an influencer is producing regular content, then they are more than likely going to be top-of-mind for their audience. When researching, evaluate the influencer’s posting frequency and engagement of their followers, as those who maintain an active presence are more likely to produce better results in the collaboration. 

 

Ensure Values Alignment: 

 

Ensuring that the values between your brand and the influencer align is vital for a  trustworthy and genuine partnership. Research the influencer’s values, the causes that they support, and the overall online persona to ensure alignment, contributing to a more authentic endorsement. Selecting someone who does not coexist well with your brand can send the wrong message to your consumers and can result in negative feedback and criticism.  

 

What to think about:

Partnering with an influencer whose ideals are the opposite of your brand can also result in a decrease in support and loss of revenue if the negative backlash is too strong, which is why it is important to vet those you work with ahead of any content creation. 

 

Selecting the right influencer requires a thoughtful and strategic approach. By using this guide, you can pinpoint influencers who will not only amplify your brand but also resonate authentically with your target audience. Happy influencing! 

 

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The Rise of Influencer Marketing: A Game-Changer for Digital Marketing

If you take a look at almost any platform where you are putting forth digital efforts, you will notice a trend that has taken the marketing world by storm – Influencer Marketing. Through the years, there has always been an evolution of strategies and channels that are needed to keep your marketing efforts relevant, but nothing quite compares to the impact that influencers have had on our industry. Today, I am diving into how influencers can be the game changer for your digital marketing efforts.

The Emergence of Influencer Marketing

In the not-so-distant past, brands relied heavily on traditional advertising methods to reach their target audience. However, with the wave of social media becoming a primary form of communication amongst individuals, a new avenue for connecting with consumers emerged. As a generation came into the consumer scene that has only known social media as communication, enter the flux of influencers – individuals who wield significant influence over their dedicated follower base. Whether it’s fashion, beauty, fitness, or tech, influencers have become the new age brand ambassadors, offering a more authentic and relatable connection with consumers.

 

Why Influencer Marketing?

With all of the different avenues of marketing out there, why should we consider influencers as part of a strong strategy? Outside of appealing to the audiences that these other platforms yield, influencers are great for reaching new audiences and promoting brands for the following reasons.

Authenticity Breeds Trust:


Consumers are becoming increasingly skeptical of traditional advertising, especially when it comes to Gen Z. Influencers, with their genuine and authentic content, can bridge the gap between brands and consumers. Their personal touch promotes trust, making the audience more receptive to product recommendations. Their content often feels more genuine and relatable to their audience. As individuals themselves, influencers establish that connection between consumer and product that goes beyond the traditional, polished advertisements.

Niche Targeting:


One of the key strengths of influencer marketing lies in its ability to target specific niches. By collaborating with influencers whose audience aligns with your brand, you can ensure that your message reaches the right people, maximizing the impact of your campaigns, and creating the conversions intended.

Social Proof and Engagement:


Influencers are masters at creating engaging content that resonates with their followers. This high level of engagement and interaction on their platforms provides social proof for your brand, establishing an additional layer of credibility and authenticity in the eyes of potential customers.

 

The Impact on Digital Marketing

As the rise of influencer marketing has begun to redefine how we as marketers think about not only social media but also digital advertising, it has brought many changes to how digital marketing looks today. Here are a few ways that influencers have impacted the marketing industry already.

Diversification of Marketing Channels:


Since influencers operate across various social media platforms, this has allowed brands to be able to diversify their marketing efforts. Whether the channel is Instagram and YouTube to TikTok and X, influencers can provide brands with the opportunity to engage with their target audience on multiple fronts. Influencers thrive on engagement. They actively communicate with their audience through comments, likes, and shares. This two-way interaction fosters a sense of community and trust, allowing for real-time feedback and conversation between the influencer and their followers on the products they are helping promote.

ROI and Measurable Results:


With the right influencer marketing strategy, brands can easily achieve a measurable return on investment for their marketing efforts. Influencer campaigns can often provide a more cost-effective solution, especially for smaller businesses. Additionally, the digital nature of influencer marketing allows for the tracking of specific metrics, enabling marketers to measure the success and ROI of their campaigns more accurately. Tracking metrics such as engagement, reach, and conversion rates on their influencer’s posts and collaboration efforts allows marketers to analyze the performance of their campaigns and optimize future strategies for even greater success.

Collaboration and Co-Creation:


It is important to remember that influencer marketing is not just about endorsing a product, but it’s about collaboration and co-content creation. Both brands and influencers need to work together to develop content that will seamlessly integrate the product into the influencer’s narrative, enhancing the overall storytelling experience for the audience. There is nothing worse than a forced #ad post. This adaptability allows brands to stay current and relevant, reaching audiences on emerging platforms and navigating the rapidly evolving digital space.

Influencer marketing is not just a passing trend that will pass as quickly as Vine did, it’s a marketing strategy that is here to stay. As it continues to shape the digital marketing game, it also can elevate a strategy by promoting brand trust, which is growing more in importance to consumers. The ability to connect with audiences on a personal level, the authenticity of content, and the measurable impact on ROI make influencer marketing an indispensable tool in the modern strategist’s arsenal.

If you need assistance in where to start in embracing the rise of influencers and adapting your strategies to include this new phenomenon, Think3 is here to help!

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10 Ways to Infuse Your Unique Flavor into a Consistent Brand Across Social Platforms 

In the digital realm where social media has taken over a huge portion of marketing and advertising, success lies not just in having a brand account for users to search, but in crafting a plethora of reliable content that resonates simultaneously and uniquely, across all platforms. I’ve mentioned before that your brand is more than just a logo; it’s something that should linger in the minds of your audience.

Here are ten heartfelt ways to infuse your personal touch and maintain harmonious brand identity across the diverse landscape of social media:

1. Create a Brand Style Guide:

Lay down the law—brand law, that is! A style guide is your brand’s rulebook and the holy grail for design and aesthetics. From colors to fonts, tone of voice and types of imagery, it keeps everyone on the same page.

What to think about:

Develop a rulebook that echoes your brand’s personality – from the colors that make your heart sing to the tone of voice that feels authentically you. Authenticity is important, as viewers can tell when something is forced.

 

2. Visual Cohesion Is Key:

Whether it’s your logo, graphics, or images, keep them in sync across all platforms. A consistent visual builds an easily recognizable identity and brand personality. Give your brand a signature look that stands out in the crowd, creating an easy way to differentiate yourself from competitors.

What to think about:

Let your visuals tell a story that’s uniquely yours. Whether it’s your logo, graphics, or images, inject your personal flair to create a visual identity that stands out.

 

3. Craft a Unified Brand Voice:

What does your brand sound like when it speaks? Is it formal, casual, or a mix of both? Is it knowledgeable, friendly, sarcastic, or loud? Define your brand’s voice and stick to it. Whether it’s an Instagram, X, or Facebook post, your brand should have a consistent tone that resonates with your audience.

What to think about:

Define your brand’s voice as if it’s having a conversation with a dear friend. Be it formal, casual, or a bit of both – let it act as its own person and use that tone to create its genuine self.

 

4. Maintain a Content Calendar:

Ever heard the saying, “Consistency is the last refuge of the unimaginative”? Yeah, me neither. That’s because in the social world, planning is the first rule of thumb. Plan your content ahead of time, keeping in mind the overarching theme and messaging. Set up a strategy for the entire year and plan content around that. This will be your roadmap for your brand’s journey through social media.

What to think about:

Plan your content with an overarching theme that aligns with your brand essence. Think of holidays and campaigns you can work around and use your content calendar to paint your thoughts and aspirations to create a well-rounded, compelling journey for your audience into a social strategy that keeps them engaged with your brand.

 

5. Adapt, Don’t Transform:

While each platform has its unique quirks, don’t reinvent the wheel every time you post. Adapt your content strategy to fit the platform but maintain that core brand essence. Think of it as speaking the local language while keeping the global vibe alive so anyone from any country visiting can tell it’s you.

What to think about:

As you tailor your content for each platform, make sure you are still using the same tone of voice and brand elements. Though the content might be different, it should still look and appear the same if in a lineup.

 

6. Engage Your Team:

Your brand is a team effort! Ensure that everyone involved in creating and sharing content is on the same wavelength. Having regular team meetings, updates, and brainstorming sessions can help maintain brand vision. This is especially useful when multiple parties are working on different aspects of the brand.

What to think about:

Remember that your brand is a collaborative effort. Use these regular team meetings to not just discuss what is on the agenda but also as moments to share inspirations and ideas that are all essential elements of your brand’s voice and identity.

 

7. Monitor and Adjust:

When it comes to social, it is important to always keep an eye on analytics and audience feedback. If certain types of posts or content perform exceptionally well, understand why that is. What about it resonated with the fans? Same for if a post performs poorly. Learn from the data and adjust your strategy accordingly.

What to think about:

Analytics are not just about numbers, but thinking about and understanding the reasoning behind the content your brand creates. Don’t take posts not performing to heart. Opinions are subjective! Use the insights to inform future posts.

 

8. Educate Your Team:

Make sure that your team understands the importance of consistency. If needed, provide training sessions or workshops on the brand guidelines and the rationale behind them. Make it part of the onboarding process for new hires. When everyone is on the same page when it comes to the brand’s identity and voice, the chances of maintaining a harmonious brand image skyrocket.

What to think about:

Brands are built from the inside out. When educating your team, share not just guidelines but the soul behind them. Make every workshop a chance to allow everyone to contribute to your brand. Let them ask questions and see what new and out of the box ideas can come from these sessions.

 

9. Stay Agile:

Marketing has always been ever-changing, but the pace at which social media evolves can be instantaneous. So, in the back of your mind you need to always be ready to adapt your strategy based on emerging trends, algorithm changes, or shifts in your audience’s preferences. Being agile when these come about ensures that your brand remains relevant and fresh.

What to think about:

Allow your brand to adapt gracefully to change and remember to hop on trends when they are happening, waiting too long can backfire if you decide to adopt the trend once the hype is over. Move around your content if needed to fit in trending content when appropriate.

 

10. Encourage User-Generated Content:

Let your audience be part of the brand story! Encourage user-generated content (UGC) that aligns with your brand values. Not only does this promote a sense of community, but it also adds authenticity to your brand’s narrative. Remember trust is everything when it comes to social media.

What to think about:

Your audience is not just a group of spectators; they’re potential co-authors of your brand story. Encourage user-generated content that reflects their journey with your brand, but make sure to vet out those whose content you choose to use. While UGC can help build brand trust, picking the wrong content creator to share can hinder it as well.

 

Remember, building and maintaining a unique, consistent brand presence is an ongoing process. It’s not about conformity; it’s about creating a brand identity that resonates authentically with your audience across all social platforms. Ready to infuse your brand with personal flair? Contact us at Think3 Marketing for assistance in shaping your brand identity and creating a lasting impact on your audience. Embrace the journey to social success with a brand that is not just fitting into a mold!

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Mastering Brand Recognition: Your Social Melody for Success  

Social media has completely evolved the communication landscape and continues to do so, allowing more opportunities than ever for brands to enter the hearts and minds of their consumers. Thus, establishing a strong brand presence is not just a trend; it’s a strategic imperative for long-term success. Through the different industries I have worked in, I’ve witnessed the make-or-break impact a consistent brand presence can have on social platforms. This is why I wanted to dig into what to think about when it comes to dominating the brand recognition game:  

 

The Social Melody: Where Brands Harmonize 

We are currently in an era dominated by social media, making it so that your brand is not just what you say it is; it’s also what your audience perceives it to be and, ultimately, their opinions expressed upon it. Since social platforms provide an unparalleled opportunity to engage with your audience on a personal level, consistently delivering a cohesive message across the platforms is instrumental to reinforcing your brand’s genuine essence. Much like an orchestra, on social, you aim to create a melody of brand elements that resonate with your audience, creating familiarity, authenticity, and trust for your viewers. In the social media world, your brand isn’t just a logo — think of it as its own living, breathing embodiment of your company.   

 

Picture this: by keeping things consistent across platforms, you’re creating a harmony of brand elements that’s music to your audience’s ears. Your brand is a song, and your goal is to have it be everyone’s top track! You cannot do that without it sounding consistent across every platform it is heard.  

 

Building Trust Brick by Digital Brick 

I mentioned before about authenticity and trust. The digital world is full of skeptics, as access to knowledge and false narratives are abundant with today’s technology. This is why transparency and trust are the foundation of developing a relationship with fans. A brand that maintains a uniform voice, imagery, and messaging across social channels cultivates a sense of reliability. When consumers encounter a brand with a harmonious presence, it builds trust, loyalty, and a lasting connection, converting casual observers into loyal brand advocates.  

   

Using the Algorithm to Boost Visibility 

Ever heard of the phrase “consistency is key”? Social media algorithms are all about it as they thrive on predictability. Platforms reward congruous posting schedules and uniform brand elements, amplifying the visibility of your content versus a random post here and there. A well-thought-out content calendar that aligns not only with your brand’s identity but ensures that your audience will receive a steady stream of relevant content, will keep your brand at the forefront of their minds, and feeds.   

 

Note: It’s important to remember that your content should not be repetitive. The goal is to create a variety of content types and messages that all together reinforce the brand. 

 

Crafting a Consistent Brand Identity 

Now, to the fun part, let’s talk style! From colors to words, every brand needs a unique flair and basic elements that set it apart from the competition, especially when it comes to social media. To build a brand presence, start by defining your brand’s identity. Clearly articulate your brand voice, values, and visual elements. From color schemes to language style, every aspect should resonate with your target audience. What do you want them to think and feel when they look at your brand? After sorting through the details, focus on the elements that cultivate brand recall and distinguish your brand from the noise in the digital sphere.  

 

In short: Define your brand’s vibe—its voice, its visuals, everything that makes it pop. Consistency in these elements is like giving your brand a superhero cape—it stands out, and people remember it!  

 

Integrating Platforms Seamlessly 

Think of each social platform as a dance floor with its own moves, you must tailor content to what resonates the best with each. While each may have its unique characteristics and content that works over others, maintaining a cohesive brand presence requires integrating them seamlessly. That is why you should create content to suit each platform, but ensure that the essence of your brand remains intact across the board. Whether it’s a tweet, a Facebook post, or an Instagram story, the narrative should echo your brand’s identity, reinforcing that familiarity your audience thrives on.   

 

Embrace the Social Journey 

Building your brand presence on social platforms is not a one-time effort; it’s an ongoing journey. Keep evolving, stay in the loop, and roll with the punches. Consistency isn’t about being boring—it’s about growing with style and staying true to the heart of your brand.  

Regularly evaluate your strategy, stay attuned to evolving trends, and adapt to the dynamic nature of the digital landscape. The importance of a consistent brand presence on social platforms cannot be overstated. It’s what transforms a brand from barely being noticed to always being remembered. I’ve seen the impact firsthand – the companies that prioritize consistency are the ones that thrive in the digital age. Embrace the power of consistency, and watch your brand become an enduring force in the hearts and minds of your audience.  

Are you still unsure of where to start when it comes to brand consistency? At Think3, we’re here to help you create a brand that truly sings! If your business needs assistance in crafting a captivating brand identity to become an audience’s top track let’s chat! 

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How People Read and Why It Matters for Marketers

How People Read and Why It Matters for Marketers

It’s human nature to skim while reading, even if it is something that you will later go back and read entirely. You may have even briefly skimmed this blog post before reading because the bold, lengthy title, followed by shorter subheadings and brief buzzwords, serves you the information you need from the post.

The “F” Pattern

The “F” pattern describes how our eyes scan content blocks. When we read, our eyes start at the top left corner, across the first line, then progressively read less and less of the following lines until we find something of interest or what we were initially looking for.

We move our eyes 2-3 times a second, even when focusing on one particular thing. Studies have shown that most people have the same reading patterns. Back in 2006, the NN Group’s eye-tracking study recorded 200+ readers’ habits when reading over thousands of web pages- and their findings became the blueprint for creating compelling content since then. What did most have in common? They read Fast, and in the shape of an FInformation from this study drastically changed the way content creators, marketers, website builders, and others delivering information organized their pieces.

“Heatmaps from user eye-tracking studies of three websites. The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didn’t attract any fixations.”

What that means to you as a marketer:

People don’t read; they scan. Keeping this F shape pattern in mind as a guideline when creating content (social media posts, advertisements, blogs, web design, product design, etc.) will ensure that the message you want to deliver is construed efficiently.

Tips:
  1. Use headings and subheadings when sharing a large amount of information
    1. This will guide your viewer to see exactly where the information they are looking for is located.
  2. Prioritize your content
    1. Before designing your layout, sort your content from most to least important. This will make implementing key messages into the correct areas much easier.
  3. Cut unnecessary parts
    1. Do not crowd your space with filler information. Keep it short and sweet!
  4. Design for scanners
    1. Make sure your CTAs are bold and placed on the left side of the page.
    2. Highlight key words throughout your text.
    3. Use bullet points.

Avoid wasting time creating lengthy content that is hard for readers to digest. By following the Fast and F-shape rule, your target content will produce its desired result.

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Ultimate Corporate Gift Guide For 2022

Ultimate Corporate Gift Guide For 2022

Need corporate gifts but no time to shop? We can help!

The holidays present the perfect opportunity to show clients and employees appreciation by gifting them useful and high-quality gifts. We’ve curated the perfect gift guide based on hot items we’ve seen grow in popularity this season. Scroll our guide below and view the link at the bottom of this article for more information on these fully customizable products.

 

TECH

Digital Photo Frame

This unique way to display photos is timeless and versatile. Whether displayed on a desk or as home décor, a digital photo frame makes a great all-around gift idea. It also comes with handy alarm clock and calendar bonus features.

Wireless Charger

Wireless chargers have gained popularity over the past few years for convenience in the office, at home or while traveling. They can be found in a variety of styles such as a wireless speaker and charger in 1, charging stations, portable and magnetic. Recently they have been created with more sustainable materials, such as the bamboo option featured in the presentation below.

Wireless Headphones or Ear Buds

Wireless headphones and ear buds are perfect for music lovers, podcast listeners or the average work-at home professional aiming to get a crisp sound for virtual meetings. The JBL headphones in the link below are known for their sound quality, charge life, adaptability and convenience of Bluetooth technology.

LIFESTYLE

Insulated Cup

Both fashionable and efficient tote bags are perfect for trips to the office, gym or travel. Branded with a company logo they make a great gift that doubles as a brand exposure tool.

Tote Bag

Both fashionable and efficient tote bags are perfect for trips to the office, gym or travel. Branded with a company logo they make a great gift that doubles as a brand exposure tool.

Garment Duffle Bag

Employees who travel for work will enjoy this 2 in 1 bag. It serves as both a garment and duffle bag in one. Spacious enough to store items for an overnight bag and small enough to meet carry-on requirements for airline travel, this bag will make your employee trips a breeze!

Wearable Blanket

Winter evenings by the fireplace or cool nights on the deck enjoying company will be the perfect setting to enjoy the plush coziness of a wearable blanket. Consider embroidering a company logo on the pocket.

Throw Blankets

Blankets make excellent gifts and are universally enjoyed by all. They come in a variety of materials, thickness, and styles. Great for sports games spectators, couch accents, and extra warmth on chilly occasions. We have added 2 options in our presentation below, microfleece and micro-chenille polyester.

 

KITCHEN

Electric Wine Set

Wine lovers will adore this 6 in 1 wine set. It comes with an electric corkscrew wine opener, wine aerator pourer, seal cutter, vacuum stoppers and a base for storage.

Lunch Cooler

Gone are the days of generic, plastic lunch coolers. This modern and elegant version is very spacious lending it to additional uses such as a toiletry bag or picnic bag.

Backpack Cooler

Made with recycled water bottles, this sustainable backpack cooler makes storing and transporting drinks much easier and stylish!

Charcuterie Board

Charcuterie boards are elegant and a great gift for any person who enjoys hosting or creating. This board is made with eco-friendly bamboo and is naturally heat and bacteria resistant!

You can view all of the above options in our custom presentation here. To search for more items on our promo store, browse here or feel free to reach out to us and we can shop for you!

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The Ultimate Guide to Employee Merch

The Ultimate Guide to Employee Merch

When most businesses think merchandise, their ideas and goals are consumer oriented. While branded merchandise serves your company a multitude of benefits (boosting exposure, brand awareness, customer loyalty, etc.) there are many benefits to gifting internally as well. By giving your employees branded goods, you can…

  • Create a sense of unity/belonging
  • Build company loyalty
  • Boost morale and motivation
  • Reward employees or express appreciation

When it comes to brainstorming ideas for gifts, you may find yourself stuck. There are thousands of frequent promotional items that companies hand out day to day – but what do your own employees want themselves? Here is a guide to choosing meaningful merchandise for your workers. The good news is that often merchandise is not as costly as you think – there are quality items for every budget. Follow this guide we constructed, with links to each item, to get an idea of what your employees may like to be gifted!

Apparel

Company apparel is great gift for your employees. Whether working virtually or in-person- everyone appreciates comfortable garments to throw on after work (or during for those remote). Below are a few examples of warmer apparel items that are great for the upcoming cold seasons, and are extremely popular among both women and men!

Home/Lifestyle

  • Blanket

    Blankets are a symbol of warmth and trust. Whether used for comfort or a picnic, your employees will cherish another one added to their collection!

  • Candle

    Beyond scent, candles add relaxed ambiance to any space or office setting.

  • Tumbler/Coffee mug

    Did you know the rise of working remotely has led to an increase in coffee consumption? Whether they are traveling to your office, or working from a space in their own home, your employee will appreciate a customized cup for their first, or third cup of the day. *Include your own branded coffee bean as well!

  • Bluelight glasses (reading or no magnification)

    If your employees are staring at screens all day, they will value a pair of blue light glasses. Blue light blocking glasses are known to reduce eyestrain, eye damage, and improve the quality of sleep.*Available with or without magnification (reading glasses)

  • Lint roller

    An easy tool, yet a necessity in most people’s daily routine. While your employees love their pets, chances are they are not looking to bring traces of them around. This simple gift will get some good use!

On The Go

  • Reusable tote bag

    The world is going greener, and so are your employees. The average family uses 4 grocery bags weekly, totaling 208 per year. By giving your staff a reusable tote, you are not only giving your workers a thoughtful gift but lowering the number of plastic bags that end up in our oceans and landfills (one trillion yearly). They are also great for transporting personal belongings!

  • Laptop/tablet sleeve

    Transporting laptops/tablets requires care and support. A laptop bag will give your employees’ devices that extra protection needed.

  • Lunch box/cooler bag

    These insulated bags are great for heading to the office or the park!

  • Lunch box set

    If your employees will be packing lunch, help them out by giving them a compact container to throw their leftovers in. These sets even include utensils, making for the perfect grab and go set up.

  • Portable charger

    There is nothing worse than traveling and realizing that your phone has low battery. Portable chargers are a great asset to anyone’s life.

Office/Work Life

  • Desk organizer

    The home and office can get cluttered during day to day tasks. Help your employees stay organized with a branded desk organizer.

  • Desk materials (pens, sticky notes, etc.)

    In giving your employees desk materials, you are setting them up for productivity and success. These supplies are great to keep your employees stocked up with, or used in new hire kits. Desk supplies are a thoughtful, yet useful gift.

 

If you are looking for assistance in purchasing merchandise at an affordable cost for your brand, contact Think3 today!
Browse our store here: https://www.think3promos.com.

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Women Owned and Diversity in the Workplace

Women Owned and Diversity in the Workplace

While there are more women in business today than at any point in history, and the journey has been commendable, there’s still a long way to go. We support the need for equal opportunities for women and diversity in the workplace to push the global economy to its full potential. The opportunity to bring diverse backgrounds to the forefront provides unique perspectives on how to relate to individual lifestyles.

Women and minorities in business, as well as aspiring minority entrepreneurs, need to build and improve confidence, network and achieve a growth mindset. Think3 Marketing is committed and actively involved to support the greater effort of providing resources, coaching, and business practices to individuals with aspirations to build opportunities for a thriving workplace and a new generation of commerce.

When you support women and minority-owned businesses, you are investing in economic empowerment, gender and race parity in commerce, vibrant communities, and the growth of the economy overall. Buying women and minority-owned is both socially conscious and economically sound. Recognizing and celebrating women and minority leaders who take risks and personal challenges to make a difference in our commerce, our environment, our future, and most importantly the individuals they employ…is what drives Think3 Marketing to stay passionate and ALL IN.

Think3 Marketing supports women and diversity-owned businesses’ opportunities through WBENC:

  • Access to supplier diversity and procurement executives at hundreds of major U.S. corporations and federal, state, and local government entities that accept WBENC Certification.
  • Formal and informal opportunities to pursue business with Corporate and Government Members, as well as with other WBENC-Certified WBEs.
  • Access to networking events, procurement opportunities, mentoring, executive education, capacity development programs, and other business tools and resources.
  • Eligibility for regional and national recognition and awards.
  • Community of support from other female business owners and like-minded professionals all dedicated to the growth and success of women and minority-owned businesses.
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Rest and Re-Fuel

Rest and Re-Fuel

By Megan Clemmer, Account Manager, Think3 Marketing

Work hard, play hard. That’s the mantra for a successful professional right? There is one important thing missing from this equation. Rest. Though it is good to be productive, making time for rest is imperative. Rest not only re-fuels our body physically but also fosters mental performance. When our bodies and minds are worn down, our ability to be open-minded, and create solutions for projects and challenges wears down as well. Here are 4 simple, yet effective ways to add rest to your lifestyle.

Sleep

Yes, sleep is a given, but it is arguably the most important component of rest. We live in a culture which thrives on productivity. However, if this means going to bed late and waking early, then productivity in the long-term will be affected negatively. Healthline shares this statistic taken from a publication in the National Library of Medicine “One study published by the Association for Psychological Science found that getting only 5 hours per night for 4 nights in a row negatively affected mental performance to the same extent as having a blood alcohol content of 0.06.” Memory, creativity, and cognitive thinking are just a few areas of the brain that can be affected by a lack of sleep. Making the choice to schedule at least 7-8 hours of rest a night is a good decision and not to be considered a waste.

Recreation/Exercise

Traditional workouts, sports or even leisure walking are all forms of movement that the body needs to reduce stress. Chronic stress wreaks havoc on a variety of areas in the body. Exercising is a great way to bolster energy and work off office frustrations. It is also known to help increase creative thought processes and help the mind work through challenges. As far as physical benefits, muscles strained from sitting at a desk all day can be worked and stretched when taking even a short 15-min walk at a nearby park. Tip: Include some outside exercise activities for fresh air, vitamin D and enjoying the natural landscape. A fun way to share your activity is through the smartphone app “Relive”. You can record your activity, take pictures, create a video of your route and share with friends and family.

Dream/Set Goals

Rest allows quiet. Instead of busying the mind during every waking hour, give it the time to process life. It is very beneficial to set up time to create life goals, assess situations and think about future aspirations. When we get settled into the monotony of day-to-day life, we miss the opportunity to process what our life actions are producing. Our lives should be a work in progress…always ready to pivot!

Interact with Others/Pets

Most people interact with others regularly at their job, but it is generally for work purposes only. When we are consistently living in “work mode” and do not make time to maintain our sense of self, unfulfillment can settle in. Scheduling a few dates on your calendar each month for dining with friends, attending a fun event or just a simple get-together at a local coffee place can be refreshing and refueling. Interaction doesn’t have to just involve humans! Time spent with our furry friends has also shown to be beneficial for stress relief. An article from John Hopkins Medicine states “Research has shown that simply petting a dog lowers the stress hormone cortisol , while the social interaction between people and their dogs actually increases levels of the feel-good hormone oxytocin (the same hormone that bonds mothers to babies).” For those that do not have pets of their own, volunteering at a local animal shelter is a great way to de-stress and give back!

Here at Think3, productivity and achieving goals is important to our work life but we also respect the need for our team’s rest. We encourage and support each team member to rest and re-fuel in their daily lives!