The Influence of TikTok on Brands

The Influence of TikTok on Brands


Undoubtedly, social media plays a massive role in defining how brands represent and interact with people online. The explosive growth that TikTok has had on the social media space has helped expand growth opportunities for creators and large brands alike. For example, a recent study by State Farm found that 52% of survey respondents said they would be more likely to purchase from a brand if they saw it on TikTok.

The influence of TikTok on brands is undeniable as consumers flock to this platform to find what they are looking for and express themselves. With the public interest surrounding this platform at an all-time high, brands have an excellent opportunity to seize the moment and grow their presence within the space.

Many successful brands have used TikTok as an opportunity to launch new lines and expand their influence within the space. TikTok has helped comedians, artists, and many other creators grow their audience to viral levels. There are numerous reasons why brands should use this platform and use it to develop their advertising revenue.

Are you still doubting the influence that TikTok has had on major consumer brands, trends, and advertising? Here are three commercials that were released in the last six months. The new Burger King Quarter Pound King sandwich advertisement shows the recent viral TikTok trend and song. Applebee’s goes all-in featuring the new Walker Hayes’ viral song and showcases popular dances from several TikTok creators while showcasing unique menu items. Coors Seltzer plays into the trend of “Thirst Traps,” unveiling the new line of hard seltzers.

Incorporating TikTok into your marketing strategy will allow you to get your message across as uniquely convenient for the consumer. Through this action, you’ll have the ability to reach people who otherwise may not be able to access and interact with your brand. As a result, you will be presented the opportunity to either convert customers into possible fans and followers or create a buzz around your brand’s image using this new social media network.

It is essential to understand that a majority of brands have not yet entered this space. If you are looking for a way to stand out as an innovator in the online marketing space, contact us today and see how Think3 can help create your own unique presence within the platform.


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