Challenge

A leader in protein processing and distribution, Thomas Foods International USA (TFI USA), annually produces a corporate video that highlights accomplishments, employee stories, challenges and commitment from each year. At the end of 2020, their goal was to create a recap of the hardships caused by a global pandemic and how the organization came together to persevere through executive strategy, employee contributions and a positive cultural environment. The was goal was set and Think3 was tapped to strategize, concept and execute in a food production facility that presented many obstacles and timing constraints.

Strategy

Employ a combination of a renowned theme in entertainment (Mission Impossible) with live employee interviews and business results to depict a formidable team environment that rose to the occasion and surpassed goals throughout a very tumultuous global health crisis. We spun the theme to be “Mission Possible” and highlighted key hurdles and milestones while being congratulatory, uplifting and motivational.

Activation

• Created the Mission Possible concept to align with corporate strategic direction and tell TFI USA’s incredible story
• Concepted creative and managed production for all video elements
• Edited video, including graphic overlays, lighting and sound effects

Performance

• This unique year-end video successfully conveyed the challenges and successes of Thomas Foods USA throughout all company functions from executive to administrative to production
• Mission Possible was recognized throughout the global organization, which is headquartered in Australia
• Recognized and re-energized a fatigued staff
• Additional videos were cut from the footage for various marketing uses, maximizing the investment

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