Launching a new product to an audience that isn’t familiar with your company can only be further complicated when the product solves a latent issue that hasn’t been served by any other competitor. Yes, the classic scenario of when a product is created to solve an unknown issue … may we introduce LandSpring.
T3 partnered with the commercial team for LandSpring which was composed of two mad scientists and one marketing maven. The team seemed a little unbalanced, so T3 was brought in to take some madness away from the maven. After many years of research trials, university studies and registration applications LandSpring was ready to launch. Armed with research data, proof points and a target market entrenched in their set ways, T3 designed a multi-pronged campaign to raise awareness, promote trial offers and collect lead information. The campaign consisted of association partnerships, event marketing, sales collateral materials, PR, content and whitepaper curation as well as a hyper-focused print and digital media placement.
At AgroFresh, we do not think of Think3 Marketing as just another marketing agency, they are a real business partner. T3 expands beyond a marketing role and understands our organization, our industry and our customers. They have become valuable team members and continually put our best interests in the forefront with efficiency, flexibility and speed.
We had struggled to find an agency partner that really cared about understanding our small business. Think3 spent the time to discuss our vision and even conducted research on competitive offerings. They worked with us making sure our limited budget was maximized and provided a process to capitalize on our minimal availability. Plus, there were tears in our eyes when we saw how our e-commerce was evolving.
Our industry is not the easiest to understand as it is very technical and highly regulated. We were so glad Think3 took the time to visit our facilities and research our operating procedures as well as competitors. And we appreciate how T3 continuously and pro-actively brings us ideas for programs that achieve our core objectives or solve pain points for us. Additionally, they took us through a total re-brand and the results were outstanding.
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