Challenge

Help newly formed Agricultural Solutions name and brand their product line, introduce themselves to the market and drive leads/sales.

Strategy

Category and market overviews, as well as competitive analyses were conducted to help identify marketplace opportunities. Developed brand positioning, identified unique selling proposition, and determined key messaging that simplified a scientific concept for a broad audience. Created brand architecture and product nomenclature for consistency and impact. Developed strategic launch plan with measurable short- and long-term goals.

Activation

Brand architecture, product naming, logo creation, mission and values statements, package design, website development, sales materials, trade show booth design, advertising, PR.

Performance

Achieved $2.2M sales in year one.

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