RipeLock is a revolutionary product for the retail and consumer market. Do you hate when all of a sudden your brand new bananas are brown? You just bought them…right? RipeLock offers a system that helps management the ripening process of bananas throughout the supply chain. Having been in the marketplace for years there is still a need to promote the RipeLock offering to major grocers and produce growers.
The T3 Approach
T3 worked on a variety of tactical levels with the RipeLock team ranging from tradeshows, print and digital media buys, email marketing, PR and content curation to promote the RipeLock system to a specific target market during key industry periods.