The Pawn Loan industry is one of the least understood financial services businesses by consumers. Our client Pawn Plus was on a mission to raise awareness and reach a new audience of millennials, small businesses and higher income households.
The T3 Approach
T3 strategically designed a robust digital presence for the brand that pushed the boundaries of its customer base, elevated the brand and promoted various services to new eyeballs via website design, paid online advertising and social media content curation. We started the journey with a persona definition exercise and the creation of a basic martech stack with Mailchimp, Slick Text, Custom Social Media Scheduler and a Lead Generation Platform.